Ad 1: "The Limping Lass"

So I began my night with the intent to do up my CV for future job prospects.

Yeah, I got far.

While I was on the International #1 Biggest Distraction of the World*, I came accross the ad to be the subject of my very first blog entry.

I saw it. Thought, "Well, that is a bit of a silly ad", then I remembered how much I love spotting out imperfections in advertisements, along with other forms of media. 

So....this here blog is all about ads (with some non-ad guest appearances along the way). The bonus is...it's completely AD FREE!^ 

Let's begin with today's ad, shall we? It comes from our lovely kiwi friends across the Tasman. Now, don't get me wrong, I reckon New Zealanders are choice as, bro. They live in a beautiful part of the world, arguably in parts the most beautiful places in the world (South Auckland is not included). I will never forget the sight of tall, volcanic mountains and their reflections on pristine lakes; or the amazing culture of the Maori people; or the great ski fields.

Their Facebook ad, though, doesn't quite capture the beauty of the place.
Exhibit A: (I have rubbed out the copy of the ad).

What this picture says to me: 

Male: "Don't worry darling, we are almost there" 

Female: "Who's idea was it to come to NZ? I could've stayed home. Instead I come here and sprain my ankle, and now you have to walk me all the way up to the top of Mt Whatanumbi" 

Well, at least I think she looks like she's sprained her ankle.

Some Thoughts:

I reckon if you are going to use a potentially highly effective form of advertising, and one where the initial ad space is very limited, you should put your best into it. In Facebook ads, the only thing you have to get people's attention with is your graphic, and maybe a catchy heading. 

Exhibit B: 

Even though the website that it links to is not a business I would ever support, neither would any sane person, it still is a good example of an effective social media ad. The picture is easy to see, and it ties in to the rest of the ad. The heading also grabs attention. "$97/hr! That's pretty good", is the response it would get from an inexperience twat. But hey, maybe their target market is twats.

Well, that's it for me tonight, I best be off to doing something that will make me some mooooola. Till next time on the AdBlog, just remember "If you build a better mousetrap, people most likely won't line up at your door, because in the time it took you to do it, Raid killed off Loui and got everyone's attention" - S.M.

Tell me your thoughts

• Do you see anything else wrong with the NZ ad? 

• What is your least favourite ad at the moment? 

The Fine Print

I always think the fine print in ads is too small, so I'm putting mine in the biggest possible font:
 * - 56% of the stats I mention, such as this one, are purely made up on the spot.

^ - Until I become famous, then I will just sign up to Google Adsense and let them run a muck.
 

Glossary for today's blog: 

Copy: This is just a fancy way of saying words in adland. I like using it, it makes me sound like I know what I am talking about. 

Target Market: This is not about archery. Target Market is those within a section of the market (people/companies who buy stuff) that you will target your product and it's promotion and price towards. This is a key principle of business that a lot of unsuccessful businesses (small and large) don't grasp.